Check It 4 Andretti
Contend to win. Commit to screen.
A cancer foundation’s updated
Founded by John Andretti—the champion NASCAR driver who passed away in January 2020 from colorectal cancer—the CheckIt4Andretti Foundation strives to bring awareness to the importance of screenings in the prevention of colon cancer and actively engages the community by delivering colonoscopies to low-income, high-risk patients. A new visual identity gave the CheckIt4Andretti Foundation the opportunity to expand its reach.
An updated communication strategy with a relatable, competitive, and urgent tone brought a new meaning and drive to the foundation.
The design draws on the 4 and theAto create a modern letterform symbol that also plays off of the idea of a race track. The logo’s sense of movement is action-oriented and plays well with the idea of moving people to get screened for colon cancer.
The visual system introduces hand drawn elements that reference a checklist, which provides a nice contrast to the geometric checker patterns and gives the overall execution a relatable human touch.
The color blue ties back to the original CheckIt4Andretti logo while also representing the color for colon cancer awareness.
The culmination of a new visual identity and communication strategy made it possible for the CheckIt4Andretti Foundation to powerfully amplify its message and ultimate goal ofraising colonoscopy awareness.