Client
Vera
Services
Brand strategy
Communications
Visual identity
Marketing
Communications
Visual identity
Marketing
Healthcare.
Reimagined.
Vera celebrates life. The stylized abstract logo mark symbolizes the lotus, which has strong cultural relevance as a source of life. As a healthcare provider network, life and rebirth are thematic to the Vera brand.
The characteristics of the lotus created a visual metaphor for the human condition, thriving and beautiful, even among the most adverse of conditions.
Bridging the gap between healthcare and affordability.
At Vera, a healthcare company based in India, patients are able to expect more from their hospital and healthcare experience. A nuanced communication strategy focuses on trust and comfort, paving the way for Vera to improve the overall patient experience.
