Vera celebrates life. The stylized abstract logo mark symbolizes the lotus, which has strong cultural relevance as a source of life. As a healthcare provider network, life and rebirth are thematic to the Vera brand.
The characteristics of the lotus created a visual metaphor for the human condition, thriving and beautiful, even among the most adverse of conditions.
Bridging the gap between healthcare and affordability.
At Vera, a healthcare company based in India, patients are able to expect more from their hospital and healthcare experience. A nuanced communication strategy focuses on trust and comfort, paving the way for Vera to improve the overall patient experience.